Company
Ten years on the record.
Founded in Shanghai in 2016. Since 2026, a solutions company: business judgment, custom software and consumer-grade experience, delivered as one system.
- Founded
- 2016
- Based in
- Shanghai · Budapest
- Clients
- Since 2016
2016 to 2026
From brand licensing to business software.
-
2016
Founded in Shanghai
-
2017
The Hasbro year: licensing and co-branding
-
2017
Themed-hotel licence signed in December
-
2019
The research studio opens; an IP tie-up brokered
-
2021
Immersive experience design; nationwide research fieldwork begins
-
2023
A 25-city network test
-
2026
New proposals, partner ventures and our own products
-
2026
A solutions company, in Shanghai and Budapest
A decade of licensing, user research and strategy consulting shaped our judgment. Since 2026, it goes into every system we deliver.
Values
People first, in every system we deliver.
As AI advances, our attention stays on people and the experience we give them.
- Creative
- Each answer is designed for the business it serves.
- Practical
- What we deliver works on day one, and keeps working.
- Humanist
- A system is judged by the people who use it every day.
Structure
The person you talk to leads the product work.
Chief Executive Officer
Operations and contracts. Over ten years in project and client management at Lloyd’s Register UK.
Co-founder & Chief Product Officer
Product, clients and delivery. Formerly China market expert at Ubisoft’s international headquarters; twenty years in games and IP.
Core team
A senior business development lead, a commercial real-estate expert, and an established engineering and delivery team.
Network
Research execution partners across China, assembled for each project and working with us since 2019.
Clients and partners
Who we have worked with, since 2016.
Hasbro · Marriott Autograph Collection · Zhongyou Real Estate Group · BreadTalk · Kodansha · NeoCraft · Ubisoft · NetEase · Moonton · Zhuolv Shanghai · SWANCOR · AgiBot · Jiangsu Stant · Alliance Française de Shanghai · the acg.rip community · and others
Contact
- Legal name
- Zeus Insights Shanghai Ltd.
- Based in
- Shanghai, China · Budapest, Hungary
Tell us about your business challenge.
rieslin.z@zeusinsights.net