Ten years on the record.
十年，一步一个脚印。
Founded in Shanghai in August 2016. The first decade closed and delivered work in three fields: IP licensing with Hasbro, including the world’s first Hasbro-themed hotel and FEC; user research in China and overseas; and strategy consulting with project delivery.
2016 年 8 月创立于上海。第一个十年做成三类事：与孩之宝的 IP 授权，其中包括全球首个孩之宝主题酒店与家庭娱乐中心；覆盖全国与欧美的用户研究执行；战略咨询与项目落地。
Since 2026, a products and solutions company.
2026 年起，转为产品与解决方案公司。
The first decade
第一个十年
Selected work
成功案例
The world’s first Hasbro-themed hotel & FEC
全球首个孩之宝主题酒店与家庭娱乐中心
Not a client brief. We conceived the combination of a themed hotel and an indoor family entertainment center near Shanghai Disneyland, secured the owner, and as sole appointed agent brought the licence to signature in December 2017.
不是客户委托。企划由宙思自行提出：主题酒店加室内家庭娱乐中心，选址上海近迪士尼，招商确认业主，并以唯一受托代理人身份促成授权在 2017 年 12 月签署。
- Hasbro’s first licence of this kind worldwide; it opened the LBE category孩之宝全球首个此类组合授权，开创 LBE（线下体验娱乐）授权品类
Licensing, co-branding and tie-ups
授权、联名与联动
We held the Transformers bakery licence for mainland China and sublicensed it to BreadTalk; became the Playskool Baby licensee for infant products; and brokered the tie-up between Kodansha’s Fairy Tail and a NeoCraft title.
持有变形金刚中国大陆烘焙品类授权，并转授权面包新语；成为 Playskool Baby 婴童品类被授权方；促成讲谈社《妖精的尾巴》与 NeoCraft 游戏的联动。
- Approvals managed end to end监修对接全程负责
User research, in China and overseas
用户研究执行：全国与欧美
The full package: design, screening, venues, moderation and delivery, to ICC/ESOMAR standards. Focus groups ran across China; other engagements reached the United States and Europe.
总包执行：方案、甄别、场地、主持与交付，按 ICC/ESOMAR 标准。座谈会在国内多城执行，另有面向美国与欧洲的项目。
Strategy consulting & project delivery
战略咨询与项目落地
A world bible for a scenic project, delivered in 35 days. A concept test for embodied robotics. A core-user meetup for a materials company’s prototype.
景区项目的世界观设定，35 天交付；具身智能的概念测试方案；为新材料企业的产品原型开一场核心用户见面会。
A decade of licensing, user research and strategy consulting shaped our judgment. Since 2026, it has been built into every product and service we deliver.
十年授权、用户研究与战略咨询沉淀下来的判断力，从 2026 年起，写进我们交付的每一件产品与服务。
Values
价值观
Three words, each carrying a red A, in use since 2017 and renewed in 2026.
三个词，各带一枚红 A，2017 年沿用至今，2026 年随转型更新。
creAtive stays. prActical replaces enthusiasm. humAnist states where our attention belongs.
creAtive 保留，prActical 替下热诚，humAnist 写明注意力所在。
In an era of booming AI, our attention has never moved: it stays on people. Human first; better experience as our duty.
在 AI 蓬勃发展的年代，我们关注的始终是人：以人为本，以更好的体验为己任。
Structure
公司架构
The person you talk to is the one in charge of the product.
与您对话的人，就是产品负责人。
Chief Executive Officer
首席执行官
Operations and contracts. Over ten years in project and client management at Lloyd’s Register UK.
负责经营与合同。十余年英国劳氏船级社项目与客户管理经验。
Co-founder & Chief Product Officer
联合创始人兼首席产品官
Product, clients and delivery. Formerly China market expert at Ubisoft’s international headquarters; twenty years in games and IP.
负责产品、客户与交付。曾任 Ubisoft 国际总部中国市场专家，二十年游戏与 IP 行业经历。
Core team
核心团队
A senior business development lead, a commercial real-estate expert, an established engineering team, and dedicated research groups.
资深商务、商业地产专家、成熟的研发团队，以及专门的研究小组。
Our network
合作网络
Execution partners across China, assembled per project, stable since 2019.
全国范围的执行伙伴，按项目组队，2019 年起稳定合作。
Clients & partners
客户与合作方
Hasbro · Marriott Autograph Collection · Zhongyou Real Estate Group · BreadTalk · Kodansha · NeoCraft · Ubisoft · NetEase · Moonton · Zhuolv Shanghai · SWANCOR · AgiBot · Rovio · Jiangsu Stant · Alliance Française Shanghai · the acg.rip community · and others
孩之宝 · 万豪傲途格精选 · 上海中优房地产集团 · 面包新语 · 讲谈社 · NeoCraft 新艺科技 · Ubisoft · 网易 · Moonton · 拙旅（上海）文化发展 · 上纬新材料 SWANCOR · 智元机器人 · Rovio · 江苏斯当特动漫设备 · 上海法语联盟 · acg.rip 社区 · 等
Tell us about your business challenge.
告诉我们，您的业务问题和需求。
We contact you within 48 hours to begin analysis and solution design.
我们将在 48 小时内与您联系，展开分析及方案设计。